Active Coupons
14
3 newly launched this week
Redemption Rate
21.8%
+2.7 pts vs previous campaign cycle
Discount Cost
$12,480
11.2% of promoted MRR
Incremental MRR
$38,920
Net positive uplift from active offers
Coupon Catalog
Manage availability, limits, and conversion impact by coupon code.
| Code | Offer | Valid Period | Redemptions | MRR Impact | Status | Actions |
|---|---|---|---|---|---|---|
| SPRING25 | 25% off for 3 months | Apr 01 - May 31 | 312 / 500 | +$12,840 | Active | |
| UPGRADE50 | $50 off annual upgrade | Apr 10 - Jun 15 | 89 / 200 | +$9,110 | Active | |
| WINBACK30 | 30% off reactivation | May 01 - Jul 31 | 0 / 150 | Projected +$4,950 | Scheduled | |
| Q1-NEW10 | 10% off first month | Jan 01 - Mar 31 | 486 / 500 | +$7,820 | Expired |
Coupon Guardrails
Limits and abuse prevention for discount campaigns.
Max discount cap
Up to 40% for self-serve plans
Per-customer usage
1 redemption per account by default
Stacking policy
Coupon stacking disabled on checkout
Notice
2 high-discount codes are approaching their redemption caps.
Campaign Performance
Compare conversion efficiency and net revenue impact by campaign.
| Campaign | Audience | Conversion Lift | Discount Cost | Net New MRR | ROI |
|---|---|---|---|---|---|
| Spring Growth Push | New signups | +18.4% | $5,260 | $14,920 | 2.84x |
| Annual Upgrade Bonus | Monthly paid users | +11.1% | $3,940 | $10,480 | 2.66x |
| Q1 Intro Offer | Free users | +6.2% | $3,280 | $5,240 | 1.60x |