Visitors
182,406
+6.2% month over month
Signup Rate
9.1%
+0.8 pts vs previous cycle
Activation Rate
64.7%
Highest on referral traffic
Paid Conversion
29.3%
Checkout step is current bottleneck
Funnel Journey
Stage volume and drop-off from first touch to paid account.
Stage 1182,406 users
Visited landing page
Drop-off 90.9%
Stage 216,604 users
Created account
Drop-off 35.3%
Stage 310,741 users
Completed onboarding
Drop-off 54.7%
Stage 44,869 users
Started trial checkout
Drop-off 39.8%
Stage 52,930 users
Converted to paid
Funnel Alerts
Prioritized opportunities to improve conversion.
Critical
Mobile checkout abandonment increased by 4.3 pts this week.
Warning
Paid-search leads activate slower than organic by 1.6 days.
Win
Email reminder experiment improved trial-to-paid by 2.1 pts.
Step Performance Table
Detailed conversion and time-to-complete metrics per funnel stage.
| Stage | Entrants | Completion | Drop-off | Median Time | Top Friction Point |
|---|---|---|---|---|---|
| Landing Visit | 182,406 | 9.1% | 90.9% | 00:00:34 | Value proposition clarity |
| Signup Form | 16,604 | 64.7% | 35.3% | 00:01:42 | Email verification delay |
| Onboarding Setup | 10,741 | 45.3% | 54.7% | 00:04:18 | Too many required fields |
| Trial Checkout | 4,869 | 60.2% | 39.8% | 00:02:09 | Card form errors on mobile |
| Paid Activation | 2,930 | 100% | - | 00:00:46 | N/A |